Q- My Favorite Project and Why?
One of my best Project working with Quikr was their product (AHD) AthomeDiva (Beautician at Home Service)
Why ?- i was involved from scratch working with the Business Head, Product manager, research, design and development and QA team
https://www.behance.net/gallery/105082115/CASE-STUDY-BEAUTICIAN-AT-HOME-SERVICES
MOBILE app
https://www.behance.net/gallery/84512739/MOBILE-APP-Ecommerce
Web Ui
https://www.behance.net/gallery/54712069/Product-Beautician-at-Home-Responsive-UI
https://www.behance.net/gallery/69303895/UXUI
Photoshoot
https://www.behance.net/gallery/69193797/UXUIPhotoshoot
This was an existing product which was acquired and had to debrand with a new name with new user experience. What we had to do was to sync our new brand with the User (female customer) on this existing product which was a beautician at home service within the time frame and ROI.
Started evaluating the current design and the new branding (Aligning the User with the Brand) with my design/UX Principles
Initiated with 5 e principles of storytelling the complete hero journey starts with enticing, enter, engage, exit and extend how the user meets the needs, understanding their pain points, what they go through sketching the story from start to end, doing a research from the outer world on the trend, drafting a low fidelity sketch with design principles, designing the visual aesthetics with 3 principles ( fitts law, Mimicry and aesthetic) high fidelity design and moving it to the tech to implement the functionality and Evaluating it with user feedback and UI improvements with usability testing and below of 5 steps mentioned below.
How did we design product improve the situation?
“We analyzed the to-do lists of 10 users aged 18–40 for a period of 2 weeks and discovered that about 60% of their tasks were location-dependent. From this analysis, we made 4 user personas and defined their experiences in managing to-do lists with customer journey maps.
PERSONAS
Primary audience: Females ( Corporate, Homemakers)
JOURNEY MAPS
IDEATIONS OF SOLUTIONS
1- Understand:
Learning and understanding the users and their problem and making sure it is aligned with the brand (WHO & WHY) the female customer (House wife’s and working-class) and their need with empathy mapping technique what they say, think, Do and feel.
SAY: I need this service at my convenient time within my budget and it the product should be genuinely used by service providers with verified professionals.
THINK: Can I get good offers sitting at Home and save my time and is it actually secured and Are they using genuine products?
DO: Browsing, hunting and comparing the product
– Goal/ Objective: User female customer to get this service at their convenience and cost-effective with appropriate guidance and security which involves our company’s services and build their trust.
- Pain Points: Users (Customers) don’t have time for visiting Beauty Parkour, need to plan extra time to get the service with the extra cost involved also trust factor and security plays a bigger role for them
- Motivation: Why this Service and the benefits? which will save travel time and cost at the doorstep with the verified service provider and best pricing with educational awareness from expert service providers.
What we did:
- Meeting and understanding the users and the stakeholders( female users and business owners, product manager
- Interviews and understanding the of browsers, hunters and buyers users.
- Created Journey Maps based on Interviews adhering to empathy mapping technique.
-Created task flow which will help the user to reach their objective with minimal time with the help of card sorting.
2-Research:
Explored the outer world on similar features with competitor analysis study, UX/UI Trend and guideline creation and extracted a bunch of ideas and material. How will the pieces fits together?
What we did:
Understanding the ratio of browsers, hunters and buyers users in the service from competitor research to categorised the UI
The user flow needs to improved specific to transactions and prioritizing the services as per the states and the usage of devices with the current design trend based on the study.
- Created the style guide for the UI with the current trend.
3- Sketch:
Creation, paper sketches and Low-Fi wireframe and sharing ideas with stakeholders and implementing.
What we did:
- Created few Paper Prototypes, based on the stakeholder’s approvals with low-Fi wireframes
- Brainstorming with Stakeholders and receiving their feedback and implementing those on the wireframe.
4- Design:
High-Fi Mocks based on the Low-fi (Using, High Fi — Sketch tool) based on the new branding style guide
What we did: We took stakeholders (Users and Business manager) feedback on technical and business perspective
- Created High-Fi Mock-ups using Sketch tool which was then approved by ( PM, VP, CEO, ) with few tweaking’s
5- Implement:
Building functionality on the approved High-Fi Mockup.
What we did:
- Shared the approved mock MSite/ Desktop design to tech team in Zeplin tool( used for style guides specification).
6- Evaluate :
A/B Testing, Google Analytics, Use cases studies, Usability Testing (Daily basis)
What we did: Tracking the Google Analytics / User feedback on a daily basis and implement the tweaking if required on the user flows. We did some Heat map testing with users.
-Identified UI Improvements. ( 2 Designs were Implemented for A/B Testing)
- Uploaded to Live Link in few states for testing purpose.
THE OUTCOME
-Understanding the pain points of the Service Providers we had clubbed few services and made packages to make sure the cost and the service matches.
- We did the Progressive app to fix the Internet bandwidth issue
- We did a photo-shoot to keep the visual consistency with the brand.
- Improved conversion ratio
- Improved on ratings on service providers
- We had a photoshoot to make consistency and make a visual appeal
