Q- About Me?

At my core, I come from visual communication background with an diploma in applied arts, I started my career as a illustrator and photographer and being a continuous learner I have adapted to all learnings which came as a career growth. In my professional career i had worked with startups, MNC and also as a consultant with roles like media designer, Illustrator, graphic designer and certified in People management and CMMI process.

Currently I am a playing a role of design and business strategist who believes that a highly effective product strategy requires insight into the intersection of design, business, technology and the user.

Understanding the current market position and and to a large extent the perceived importance of design to the business.

• Ensuring that design strategy and activities are in keeping with the larger business strategy
• Planning, organizing, controlling, staffing and directing people and processes.

Questioning myself and curios to know things we come across on our day to day life and how to make it better. Is it Valuable, Useful, Desirable, Credible, Accessible, Findable, Usable

My strengths encompass defining the product vision, crafting compelling stories and designing seamless, human-centered experiences across complex ecosystems. I enjoy interfacing with start-ups , internal executives and product teams to bring innovative ideas to life. I thrive on building multidisciplinary teams, solving business problems, and envisioning experiences that delight users. I fundamentally believe that design can improve people’s lives, transform companies and change the culture.

I am a strong introvert and UX designer. Yes, I constantly have to hold presentations, call meetings, and interact with customers and users. My introversion does not stop me from doing any of these things! In fact, my ability to think deeply about people makes me a better UX designer than extroverts who may find it difficult to think deeply about a single topic for an extended time.

A problem-solver, cognitive with a Visual Eye having an understanding of design principles following Agile Method.

Understanding the user Journey through (Entice, Enter, Engage, Exit and Extend) with Quantitively ( Who, What, Where and When? ) and Qualitative methods ( Why and How?)

An agile practice that promotes continuous iteration of development and testing throughout the software development life cycle of the project. Both development and testing activities are concurrent, unlike the Waterfall model.

Specialties
UX strategy, innovation consulting, experience design, user experience, service design, design thinking, visual design, interaction design, user research, prototyping, branding, storytelling, scenario use case development, convergent design across digital, physical and human touchpoints, workshop facilitation, leadership + management, mentoring, business development, proposal writing, client pitches, client relations.

Adhering to web accessibility

• Provide sufficient contrast between foreground and background.
• Don’t use color alone to convey information.
• Ensure that interactive elements are easy to identify.
• Provide clear and consistent navigation options.
• Ensure that form elements include clearly associated labels.
• Provide easily identifiable feedback.

Design Thinking Process:
Empathize — Define — Ideate — Prototype — Test
Design Thinking is a design methodology that provides a solution-based approach to solving problems.

1- Empathize: Understanding the Human needs

Consulting experts to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations
- Competitive Analysis,

2- Define (the Problem) Re-framing and defining the problem in human-centric ways ( Meet, Talk, Observe )

3- Ideate- Creating many ideas in ideation sessions.( Storyboard, Userflow, Card Sorting, IA)

start generating ideas

4-Prototype — Adopting a hands-on approach in prototyping. ( Wireframes Low-Fi and Hig Fi) ( XD, Sketch, Figma, )

5- Test — Developing a testable prototype/solution to the problem. ( Usability testing) ( Crazy eggs,

My values

😍 Passion is everything.

If you don’t enjoy what you’re doing — move. You are not a tree. Channel your energy into something you believe in. I’m fortunate to be inspired and surrounded by motivated people who enjoy what they do. We only have so much time on this earth to live — so why waste it?

🤓 Always be learning.

Humans are constant works in progress that need to receive feedback in order to grow. I am always looking at ways to challenge and improve myself, which is why in my spare time I like to participate in hackathons, read blogs, dabble in new projects and attend meetups.

🎨 Embracing creativity.

Everyone needs a creative outlet of some sort — else, we’d go insane! When I’m not designing, I’m singing with the band, painting artworks as a form of meditation and helping startups realize their potential with design.

🙏 Stay humble.

It doesn’t matter whether you’re the president, manager, homeless or average kid on the street. Treat others with respect as you would yourself because ultimately we’re all human sharing the same wants and needs and facing our own battles everyday. Stay true to yourself and stay true to others.

Design Practices I follow:

Design is much more than just playing with styles. A good design is based on research and clear strategy. The benefits sought in these new digital practices should help understand and facilitate human activity, as much as increase and improve it. Create a value of practical and substantial use with positive tools!

Building brands to grow understanding their mission and vision and the purpose:

Why does the brand exist?
Vision: What future the brands want to create?
Mission: Creating and analyzing that future
Values: About the company and the process they deliver

UX strategist has a highly effective product strategy requires insight into the intersection of design, business, technology and the user. Strengths encompass defining product vision, crafting compelling stories and designing seamless, human-centered experiences across complex ecosystems. I enjoy interfacing with start-ups and non-profits), internal executives and product teams to bring innovative ideas to life. Thriving on building multidisciplinary teams, solving business problems, and envisioning experiences that delight users. Fundamentally has to believe that design can improve people’s lives, transform companies and change culture.

Verticals
E-commerce, healthcare, education, publishing

Specialties
UX strategy, innovation consulting, experience design, user experience, service design, design thinking, visual design, interaction design, user research, prototyping, branding, storytelling, scenario use case development, convergent design across digital, physical and human touch points, workshop facilitation, leadership + management, mentoring, business development, proposal writing, client pitches, client relations.

Q- My Role?

• I believe UX/UI is not one role UX needs a SME of that domain like Pharma, Textile, Automobiles etc.. UI can be Print, Web, Vfx etc…and UI also needs the same like Print, Web, Mobile, Vfx etc…
• The “UX” skillset is more focused on the strategy and high-level aspects of the product, while the “UI” skillset is more focused on the execution and tactical aspects of the product.
• It’s sort of like building a house. Before beginning construction, you’d probably have a few questions, such as “How many people are going to live in the house?” “What are they going to be doing in the house?”

UX Architect and UI Designer. The roles have the following distinctions:

• UX Architect
• Conducts usability studies, user research, stakeholder interviews, surveys
• Performs heuristic analyses
• Build personas, empathy maps, storyboards, journey maps
• Create logical architectures, navigation schemas, and taxonomies
• Content mapping & organization
• Voice of the Customer

UI Designer

• Design user interfaces
• Develop brand strategies, style guides, color theory and palettes
• Define typography
• Design iconography
• Conform to accessibility requirements
• Asking the right Questions?
• Why does our brand exist?
• Which Domain or Vertical we are focusing?
• What future the brands want to create?
• Have we analyzed that future?
• How we create value to user?
• Brief about the process of the company product deliver?
• Who are the competitors?
• Any specific Age group?
• Devices to be used?
• Goals / Frustrations / Motivations
• SEO, SEM, social media, content marketing, paid acquisition campaigns, PR, email marketing
• Analyze your target users, set a goal for the campaign, and add viral elements.