My Intro

At my core, I am a UX strategist who believes that a highly effective product strategy requires insight into the intersection of design, business, technology and the user. My strengths encompass defining the product vision, crafting compelling stories and designing seamless, human-centred experiences across complex ecosystems. I enjoy interfacing with start-ups and non-profits), internal executives and product teams to bring innovative ideas to life. I thrive on building multidisciplinary teams, solving business problems, and envisioning experiences that delight users. I fundamentally believe that design can improve people’s lives, transform companies and change the culture.

I am a strong introvert and UX designer. Yes, I constantly have to hold presentations, call meetings, and interact with customers and users. My introversion does not stop me from doing any of these things! In fact, my ability to think deeply about people makes me a better UX designer than extroverts who may find it difficult to think deeply about a single topic for an extended time.

Introversion makes it easier for you to relate to software developers, who tend to be an introverted bunch. They’ll find you much more restful to deal with than the typically extroverted sales/marketing teams, who can suck the energy out of introverts without even noticing.

The key is to understand your introversion and balance your schedule to provide alone/quiet times between the meetings. If you are having a long series of interactions (such as when you are usability testing), clear your evenings and give yourself a quiet weekend at home. Schedule breaks or take lunch alone in a quiet place in order to grab a recharge during the day. If you’re at a conference, don’t allow people to fill your evenings with group activities unless it is critically necessary, or unless you can trade it off for alone time during the day.

I found that I’ve developed an outgoing secondary personality that I can haul out and use for situations where I need to interact with a group or do a presentation. I treat it as almost an athletic activity; I make sure my batteries are topped up and I’m prepared in advance.

A problem-solver, cognitive with a Visual Eye having an understanding of design principles following Agile Method.

An agile practise that promotes continuous iteration of development and testing throughout the software development life cycle of the project. Both development and testing activities are concurrent, unlike the Waterfall model.

Specialities
UX strategy, innovation consulting, experience design, user experience, service design, design thinking, visual design, interaction design, user research, prototyping, branding, storytelling, scenario use case development, convergent design across digital, physical and human touchpoints, workshop facilitation, leadership + management, mentoring, business development, proposal writing, client pitches, client relations.

Design Practices I follow:

Discover — Define- Ideate-Design- Test

1- Discover — Building Strategy Method: Understanding Why, What, How, Who, Where
Empathize- Learning about the user and business demographics

We are trying to solve the discovery of larger group or community and their problem and how we can solve as per their capability ( users goal and objective )

2-Define- Define the Scope of Work

Research User Demographics and Business Demographics
( Meet, Talk, Observe.) (Defining the problem)(WHY we need this?) Analysis- Interviews ( Mind Mapping), to remove our assumptions., Functions, Competitive analysis — Evaluating existing task flows, Task Analysis- Proposing new task flows. Need to define technology.

3- Ideate — Creating the structure through storyboarding and creating User journey with odd and frequent Persona study, User Flow, Card Sorting and Information Architecture.
User Journey through (Entice, Enter, Engage, Exit and Extend)Following Usability Heuristic Evaluations and Gestalt principles

Design — ( Low and High Fidelity )

Activities: Draw paper Sketches, whiteboard flows, Low-Fi Wireframes to share ideas with stakeholders using 3 design principles ( Fitts law which is a place of elements, Mimicry which is a reference from something from real-world and aesthetic is to make it visually appealing

Test

GA, AB testing, Use Case scenarios, task based, Usability testing

• Where are your users mainly coming from?
• Which section do the users stay the longest?
• Which areas on your page are getting the most clicks?