• Tell me about your journey?

Tell your Requirement

  • Why does our brand exist?
  • Which Domain or Vertical we are focusing?
  • What future the brands want to create?
  • Have we analyzed that future?
  • How we create value to user?
  • Brief about the process of the company product deliver?
  • Who are the competitors?
  • Any specific Age group?
  • Devices to be used?
  • Goals / Frustrations / Motivations
  • SEO, SEM, social media, content marketing, paid acquisition campaigns, PR, email marketing
  • Analyze your target users, set a goal for the campaign, and add viral elements.

THE ELEMENTS

  • Cause. Contribute to a cause.
  • Popular issue. Geek out on a popular or niche topic.
  • Competition. Host a competition.
  • Stats, stats, stats. Infographics, shareable data, etc.
  • Content
  • Partnerships
  • Targeting someone or something
  • Creativity and innovation
  • Related fields. Branch out into something related.

Kick off Meeting

  • What is the problem or need we are aiming to solve?
  • What does the application need to do?
  • What is the business opportunity? (e.g. acquisition, activation, retention, revenue, referral, etc.)
  • What are the Key Performance Indicators (KPIs)?
  • How else will we define success for this project?
  • Who are the users or customers?
  • Why is this important to them?
  • Why do they care?
  • What are the users trying to do?
  • What are their pain points?
  • How can we reach users through this design process?
  • Are there any constraints (technological, business, etc.)?
  • How are we better than our competitors?
  • Are there any relevant products we can look at?
  • Who are the primary decision makers on this project?
  • Do brand guidelines exist?
  • Does a style guide exist?

Stakeholder Interviews

  • What is your role in this project?
  • What is the one thing we must get right to make this project worth undertaking?
  • How will you, personally, define success for this project?
  • What is the role of this project in achieving that success?
  • What are the goals you need to achieve from this project?
  • What have you tried that has/hasn’t worked?
  • What went wrong in that case?
  • Who are the biggest competitors and what worries you about them?
  • How do you expect to differentiate this product?
  • Where do you want the product to be in the next year, 5 years?
  • What keeps you up at night with regards to your users?
  • What assumptions do you think you are making about your users?
  • What do you know for sure about your users?
  • What are the most common problems your users face?
  • What worries you about this project?

User Research

The Context

  • What does your typical weekday look like?
  • Tell me about your role at your company.
  • What are your daily responsibilities?
  • What are some of the apps and websites you use the most?

The Problem

  • How do you currently go about [problem/task]?
  • Are you looking for a solution or alternative for [problem/task]?
  • Tell me about the last time you tried to [problem/task].
  • What are you currently doing to make this [problem/task] easier?
  • Have you tried any work-arounds to help you with this?
  • Have you tried any other products or tools?
  • If so, how did you hear about them?
  • What’s the most frustrating part about [problem/task]?
  • How often do you encounter/perform [problem/task]?
  • How long do you spend on [problem/task]?

User Testing

First Impressions

  • What is your first reaction to this?
  • What is going through your mind as you look at this?
  • How does this compare to your expectations?
  • What can you do here?
  • What is this for?
  • Do you have any questions right now?
  • Why would someone use this?
  • How do you think this is going to help you?
  • What is the first thing you would do?

Task Focused

  • If you wanted to perform [task], what would you do?
  • What would you expect to happen?
  • What parts of this were the most/least important for you?
  • How could we present the information in a more meaningful way?
  • Is there anything you would change/add/remove to make this better for you?
  • What was the hardest part about this?
  • Was there anything surprising or unexpected?
  • On a scale of 1–5, how [adjective] was this?

Summary

  • Would you use this today?
  • What might keep people from using this?
  • What is the most you would be willing to pay for this?
  • What, if anything, do you like or dislike?
  • If you had a magic wand, what would you change?
  • Does this feel like it was designed for you?
  • Is anything missing?
  • What adjectives would you use to describe this?
  • On a scale of 1–5, how likely or unlikely would you be to recommend this to a friend?
  • Since this isn’t finished, what would you like to see in the final version?

Design Reviews

Overall

  • What part of this design are you looking for feedback on?
  • What constraints are you working within?

Interaction Design

  • What is the user trying to accomplish on this screen?
  • What problem is this solving?
  • How could this design fail?
  • How did you arrive at this solution?
  • What’s the simpler version of this?
  • Is there anything we can remove?
  • What assumptions are you making?
  • Why is that there?
  • Why is that shown at all?
  • Is that worth displaying by default?
  • Why is the screen organized this way?
  • Why is this a better solution than [established design pattern]?

Visual Design

  • What is your type hierarchy?
  • What UI patterns are you using?
  • What rules have you defined for these patterns?
  • Are there opportunities to be more consistent?
  • What are your margin and padding rules?
  • What rules have you defined for the color palette?

Stakeholders Reviews

  • Does this solve your users’ needs?
  • Does this effectively address [project goal(s)]?
  • Does this meet all functional requirements?
  • Does this effectively reflect the brand?
  • Why is [design request] important?

Parting thoughts

  • Follow questions with a healthy dose of “why?” or “tell me more about that”.
  • Know what you don’t know.
  • Think of a product you love. Then think of the great questions the design team had to ask to arrive at that solution.
  • What brings you to choose UX as a career
  • The Process with Case Study
  • Problem statement and Solution
  • UX Knowledge — IA, Card sorting, qualitative and quantitative, Heuristic and accessibility, empathy study
  • UI Knowledge- Color and Font pairing, Bootstrap and material design, Fluid and Fixed,
  • Design best practices with usage of current trends
  • Team Hierarchy
  • What is the problem or need we are aiming to solve?
  • What does the application need to do?
  • What is the business opportunity? (e.g. acquisition, activation, retention, revenue, referral, etc.)
  • What are the Key Performance Indicators (KPIs)?
  • How else will we define success for this project?
  • Who are the users or customers?
  • Why is this important to them?
  • Why do they care?
  • What are the users trying to do?
  • What are their pain points?
  • How can we reach users through this design process?
  • Are there any constraints (technological, business, etc.)?
  • How are we better than our competitors?
  • Are there any relevant products we can look at?
  • Who are the primary decision makers on this project?
  • Do brand guidelines exist?
  • Does a style guide exist?
  • Whom do you follow as a Mentor

Design Thinking professional